Help Your Business Be Found

One of the most important marketing priorities is to make sure that you and your business can be found quickly and easily on the internet. Search engines like Google value authority and want to recommend only the most trusted and credible businesses. Here are some tips to help you make that happen.

Some Tips To Get You Started

  • Make sure you have a Google Business Profile (formerly Google My Business) – include links to your website and social media profiles (more info here)
  • Publish regular new content to both your Google Business Profile and your social media sites – it all helps to demonstrate that you’re active and relevant to both your customers, prospects and the search engines (and people will search for you there)
  • Actively encourage customer testimonials and reviews on key sites like Google, Facebook, TrustPilot – focus on just one or two review sites
  • Publish high quality content (blog posts) on your website which helps to answer questions that your ideal patient/prospect might ask. Google’s priority is to take people as quickly as possible to the most relevant and appropriate pages that answer the question being asked (think about the questions you’re most frequently asked).
  • Make sure there’s content on your site that’s relevant to your ideal patient prospect eg. if you’re targeting cyclists and runners, make sure you’re publishing content answering questions about preventing, treating and rehabilitating common injuries.

Helpful Free Resources

Physical Therapy Strategies for Being Seen, Found and Heard

We explore each element with practical tips for achieving each goal 
Running a physical therapy business involves not only working on your patients but also working on your business. One of the key business activities is marketing, and many people avoid this because they don’t know what to do or where to start.

This article has broken it down into simple, easy steps and shows you how to make the biggest impact for minimal time and budget, so that your business can be seen, found and heard.

being seen found and heard

Discover the 20% of Marketing Activities That Will Give You 80% of Your Marketing Results – Free Webinar

This is a unique big picture overview of marketing, which then drills down into which individual activities will give you the biggest bang for your marketing buck.

You’ll learn how to attract new patients, who are not only motivated prospects, but who also understand the value of what you are offering, and are predisposed to trust you.

It doesn’t matter how much or how little marketing experience you have, or what stage you’re at in your business, this webinar will be invaluable. We run through each possible marketing activity and weigh up their pros and cons so you can focus on the activities that will actually impact your business.

10 Website Home Page Essentials for Winning New Clients

If you want to use your site to get new clients then you need to ensure you have the following 10 elements on your website (and preferably your home page).
It doesn’t matter how much money you’ve spent making sure the design of your physical therapy website is top notch, or whether you are super-search engine optimised, if you want to use your site to get new clients then you need the following 10 elements on your website home page.
The biggest marketing obstacles to physical therapists infographic

I’m Starting a New Physical Therapy Business What Marketing Do I Need to Do?

This article details four key marketing cornerstones that are fundamental to building a healthy business.
It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not even treating patients yet, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I also explain).

It is also packed with practical advice and links to outside resources which will help you to implement the advice.

How Can Co-Kinetic Help?

For those of you who are keen to get started and make quick progress with your goals, we have two paid subscription plans perfectly suited to helping you share the kind of content that the search engines love. And better still…here is one of the very rare discount codes we give out which will get you 5% off the subscription of your choice. Just enter the following code into the Coupon Code box at checkout CqpKu0AY (copy and paste it to be sure it’s correct – it’s case sensitive).

Clinical Professional Education

Stay at the top of your clinical game
Stay on top of your clinical game and keep your patients engaged and informed as well. This plan includes a rapidly growing library of more than 400 patient resources and leaflets which can be shared across your social networks and Google Business Profile, linked to from your website, and shared in your email newsletters and on local discussion forums. This subscription also includes our quarterly Co-Kinetic journal featuring clinical research updates as well marketing and business advice.

 

£19.99 per month

Social Media & Email List Building

Add value, show expertise and build trust through social media
Intelligent, credibility-building and value-adding social media which helps you target, attract and segment your perfect patients and project a professional and authoritative social media presence. Grow your single most important marketing asset – your email list – using our unique physical therapy-themed email list building system. Using our inbuilt scheduling tool you can post a month’s worth of in just a few minutes without any technical know-how.

 

£49 per month

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