Feeling Stuck

When you’ve been in business for a few years this can happen. All your efforts are focused on making the business work and then you plateau and don’t know how to get past it. The resources below will help. If you’ve completed one of our quizzes or assessments, keep an eye out on your inbox for a personalised set of email advice based on your quiz answers.

Discover the 20% of Marketing Activities That Will Give You 80% of Your Marketing Results – Free Webinar

Tired of working all the hours in the day for a physical therapy business that feels like it only just survives? Or fluctuating between “feast or famine” with your clinic bookings? Well, now it’s time to change all that.

You’ll learn how to attract new patients, who are not only motivated prospects, but who also understand the value of what you are offering, and are predisposed to trust you. 

It doesn’t matter how much or how little marketing experience you have, or what stage you’re at in your business, this webinar will help.

A Marketing Handbook for Physical Therapists

The Co-Kinetic Marketing Compendium is a dual-purpose marketing guide and Co-Kinetic handbook

The truth is, great marketing isn’t about having a fancy website or writing ‘viral’ social media posts – it’s about consistently doing the right things across a range of platforms, from running your own events to personalised special offers for your clients.

Two problems with this. Firstly, knowing what to do. Secondly, having the time to do it. If you’re like most physical/manual therapists we speak to, these two factors are your biggest barriers to successful marketing.

So we’ve put together something to help. The Co-Kinetic Marketing Compendium is your solution to the biggest problems faced by clinics like yours all over the world. It outlines everything you should be doing to successfully market your business, giving you detailed plans, suggested schedules and handy cheat sheets to make sure you’re doing the right things at the right time.

Tor on Tour – Live UK Events

In Autumn 2022 Tor will be taking to the UK roads in her trusty campervan Womble to meet with practitioners, and where it works, run workshops and presentations demonstrating a range of ways in which you can grow your business with integrity.

In her presentation, she’ll walk you through building and implementing a 12 month sales and marketing plan so you have a structure to work from by the end of a session. This is very much about practical application. She'll also cover which marketing activities will move the needle for your business, and which you should ditch! If you have specific areas of marketing you'd like covered, Tor will do her best to accomodate those also.

If you're interested in attending (or hosting) a presentation (or having a meeting with Tor to discuss how Co-Kinetic could help you and your business), click the button below and share your details. 

The Biggest Marketing Obstacles to Physical Therapists and How to Overcome Them

Marketing seems confusing because there are so many different aspects to it. This makes it hard to know how or where to get started (problem = knowledge).

That in turn makes it easy to waste time doing things that don’t get results, and as business owners we can’t afford that (problem = time).

Then there’s a concern about marketing requiring technology skills that many people don’t feel they have (problem = technology).

Lastly, many therapists feel very uncomfortable making sales, it’s too salesy (problem = approach).

This article breaks things down and shows why none of these issues have to hold back your business.

The biggest marketing obstacles to physical therapists infographic

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