Hungry to grow your clinic but don’t know where to focus your marketing efforts to greatest financial effect?
This planning tool is for clinic owners already well-established in business, who are serious about, and committed to building their business today.
There is no ‘one’ marketing strategy. A successful one should take into account your business size, current level of marketing, and of course, your goals for your business (and your life).
Answer 8 carefully crafted questions (3 mins) and you’ll receive a series of bespoke marketing advice based on your answers. We’ll also give you a personalised marketing structure that you can start to put in place today, to help you generate not just new customers, but your ideal customers, and grow your sales.
Tor on Tour – Live UK Events
In March 2022 Tor will be taking to the UK roads in her trusty campervan Womble to run a set of marketing workshops demonstrating a whole range of ways of you can grow your business without compromising your professional integrity.
She’ll also walk you through building and implementing a 12 month sales and marketing plan, right there and then. This is very much about practical application.
The roadshow will be specifically about generating sales and new customers for your business but she’ll also be available to answer other marketing questions where feasible.
Check out the map on the right which we’ll update as new dates and venues are added. You will need to grab yourself a ticket for the event you want to attend just so we can manage numbers.
Turning Prospects into Paying Clients:
Building and Implementing a 12-Month Marketing and Sales Plan
This article explains in detail how you can plan and implement a 12 month marketing and sales plan for your physical or manual therapy business. We discuss a range of events you can choose from, how to set budgets and financial targets for your events and how to build audiences who are most likely to convert into paying customers.
We also outline a timeline of activities for each event and discuss different event types to suit individual personalities. As you’ll see, planning and preparation is key to achieving your financial goals. We also include:
- Downloadable Budgeting Spreadsheet (Excel spreadsheet (downloadable as a zip file)
- 12 Month Calendar Planning Template
- 30 Day Diary Planning Template
The Blueprint for Running a Successful Open Clinic Event
This 5 article series takes you through each step of planning, promoting and running an Open Clinic Event designed to generate revenue and bring in new customers.
Each article is packed with practical advice on implementing each part of the strategy.
How to Build Recurring Revenue Streams Into a Physical Therapy Business
Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenges presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business.