Starting Out

New to marketing or just getting started with your business, the resources below will help you focus on getting good foundations in place and stop you from wasting time doing things that won’t move the needle for your business.

Some Tips When You’re Starting Out

  • Don’t over-invest/spend on your website. You need only 5 core pages with some key components on your home page (read the 10 Website Home Page Essentials article below) and you don’t need to spend more than £800-£1500 maximum for a super-professional looking site.
  • Utilise designers on Fiverr to help you create a really cost-effective but powerful logo and do other design work. Canva is also a great free resource to help you create your own artwork.
  • Need images and videos? There’s lots of royalty-free content on the web – check out https://pixabay.com/ and https://unsplash.com/ to get you started
  • Check out the resources below. There’s everything you need to help you to get you onto the right track from Day 1.
  • If you’ve completed one of our quizzes or assessments, keep an eye out on your inbox for a personalised set of emails based on your answers.

Helpful Free Resources

What’s Your Marketing Score?

Find Out in 2-Minutes Flat Where You’re At With Your Marketing and How You Can Improve

Ever wondered if you’re doing the right things with your marketing or whether you’ve got the right basics in place? Answer 12 simple Yes/No questions which will take you no more than two minutes and we’ll tell you how well you’ve got the basics covered.

We’ll then show you exactly where you can focus your efforts to get the greatest impact for the least amount of effort, and give your business that all important boost. We’ll even give you practical cheat sheets to help you tick off the missing elements.

Discover the 20% of Marketing Activities That Will Give You 80% of Your Marketing Results – Free Webinar

This is a fantastic big picture overview of marketing, which then drills down into which individual activities will give you the biggest bang for your marketing buck.

You’ll learn how to attract new patients, who are not only motivated prospects, but who also understand the value of what you are offering, and are predisposed to trust you. 

It doesn’t matter how much or how little marketing experience you have, or what stage you’re at in your business, this webinar will be invaluable. We run through each possible marketing activity and weigh up their pros and cons so you can focus on the activities that will actually impact your business.

10 Website Home Page Essentials for Winning New Clients

If you want to use your site to get new clients then you need to ensure you have the following 10 elements on your website (and preferably your home page).

It doesn’t matter how much money you’ve spent making sure the design of your physical therapy website is top notch, or whether you are super-search engine optimised, if you want to use your site to get new clients then you need the following 10 elements on your website home page. 

The biggest marketing obstacles to physical therapists infographic

I’m Starting a New Physical Therapy Business What Marketing Do I Need to Do?

This article details four key marketing cornerstones that are fundamental to building a healthy business.

It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not even treating patients yet, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I also explain).

It is also packed with practical advice and links to outside resources which will help you to implement the advice.

The Biggest Marketing Obstacles to Physical Therapists and How to Overcome Them

Marketing seems confusing because there are so many different aspects to it. This makes it hard to know how or where to get started (problem = knowledge).

That in turn makes it easy to waste time doing things that don’t get results, and as business owners we can’t afford that (problem = time).

Then there’s a concern about marketing requiring technology skills that many people don’t feel they have (problem = technology).

Lastly, many therapists feel very uncomfortable making sales, it’s too salesy (problem = approach).

This article breaks things down and shows why none of these issues have to hold back your business.

The biggest marketing obstacles to physical therapists infographic

How Can Co-Kinetic Help?

For those of you who are keen to get started and make quick progress with your goals, we have two paid subscription plans are perfect when you’re starting out:

Patient Information Resources

Build trust and develop patient engagement

Provide useful information to your customers and reap the benefit of education-based marketing. Sharing great content can help bring in new customers, keep in touch with current (and old) ones, and add real value to the service you offer – all in a friendly, value-adding and ‘non salesy’ way.

 

£14.99 per month

Clinical Professional Education

Stay at the top of your clinical game

Stay on top of your clinical game and keep your patients engaged and informed as well. This plan comes with all the resources from our patient information package, along with a quarterly copy of the acclaimed Co-Kinetic journal posted worldwide (as well as access to all back issues).

 

£19.99 per month

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